Creating a successful Google Ads campaign hinges on one major factor – keywords. Choosing the right keywords can make or break your campaign. And with the ever-growing competition in the digital sphere, discovering new keywords has become critical to stay ahead of the game. That’s where Google Ads Keyword Planner comes into play. In this blog, we will provide a step-by-step guide to discovering new keywords using Google Ads Keyword Planner. From setting up an account to analyzing competition, we’ve got you covered. So, if you want to optimize your Google Ads campaign by discovering new and relevant keywords, keep reading!
1. Introduction: What is Google Ads Keyword Planner?
Google Ads Keyword Planner is a free tool that helps businesses research and discover new keywords for their Search campaigns. With Keyword Planner, businesses can enter words and websites related to their products or services to receive keyword suggestions and estimates of the searches they receive and the cost to target them. The tool also allows users to organize their keywords into different categories related to their brand and create new campaigns centered around in-depth keyword research. While Keyword Planner can provide valuable insights into keyword targeting, it’s important to keep in mind that campaign performance depends on a variety of factors such as bid, budget, product, and customer behavior in the industry. Overall, Keyword Planner is an essential tool for any business looking to optimize their search campaigns and attract the right audience. [1][2]
2. Why is Keyword Research Important?
Keyword research is an essential part of any successful online marketing strategy. By researching and strategically selecting the right keywords, businesses can attract the right audience and generate more leads and sales. Keyword research helps to identify the phrases and terms that people use when searching for specific goods or services online. With this information, businesses can optimize their content and site to rank higher in search engine results pages. Furthermore, keyword research helps businesses to understand their target audience’s behavior, needs, and interests. This knowledge can be used to develop new content, products, and services that cater to their audience’s specific needs and preferences. With the help of the Google Ads Keyword Planner, businesses can have access to a wealth of valuable data to assist them in their keyword research. [3][4]
3. Accessing Keyword Planner: Set up Your Google Ads Account
To access Google Keyword Planner, one needs to set up a Google Ads account. This is a simple process that requires only a few minutes. Once the account is created, the user can access the Google Ads home page and click on “Start Now.” After logging in, Google Ads will guide the user on how to set up their account and create their first ad. If the user does not wish to run the ad, they can pause it immediately after adding their credit card information and going to their ad settings. It is important to pause the ad right away, as leaving it active may incur charges. Google will also place a temporary authorization charge of $50 on the user’s credit card. Once the account is set up, the user can access Keyword Planner by clicking on “Tools & Settings” on the top right corner and selecting “Keyword Planner” listed under “Planning” from the drop-down menu. [5][6]
4. Discovering New Keywords: Using the
One of the main features of Google Ads Keyword Planner is its ability to help users discover new keywords related to their business or industry. One can use the tool by either starting with keywords that describe their business or entering a website to find keywords related to the content on the site. After entering the necessary information, the tool generates a list of related keywords that can be further analyzed and filtered to find the most relevant and useful ones. This process can help expand one’s keyword pool and find new opportunities for targeting potential customers. However, it’s important to note that Keyword Planner’s forecasts and search volumes are based on the last 7-10 days and adjusted for seasonality, so it’s recommended to plan weekly and take into account any impact of market changes when using the tool. [7][8]
5. Refining Your Keywords: Filtering and Sorting Results
After entering words and websites related to one’s business in Google Keyword Planner, the tool generates a list of keywords. However, this list may be too broad to use effectively. To refine the results, users can filter and sort the keywords based on specific criteria such as competition, impression share, and keyword text. Additionally, the tool allows users to refine their keyword list by category. By using these features, users can narrow down their list of keywords and focus on those that are more relevant to their business and target audience. Overall, refining keywords is a crucial part of using Google Keyword Planner effectively. By taking the time to filter and sort results, users can create a more targeted and successful advertising campaign. [9][10]
6. Analyzing Keyword Ideas: Metrics to Consider
When analyzing keyword ideas using Google Ads Keyword Planner, it is important to consider certain metrics to maximize the tool’s potential. Metrics such as search volume and competition level can help identify keywords that are relevant to your business and have a higher likelihood of driving traffic to your website. Additionally, considering the cost-per-click (CPC) estimate and the expected click-through-rate (CTR) can help determine the overall efficiency of the keyword. For instance, a low CPC and a high expected CTR can indicate that a keyword is worth targeting for your search campaigns. It is also important to analyze the top of page bid estimate, which indicates the minimum bid required to show your ad on the first page of search results. By evaluating these metrics, you can identify the most relevant and efficient keywords to include in your search campaigns. [11][12]
7. Choosing the Right Keyword: Evaluating Intent and Relevancy
When using Google Ads Keyword Planner to discover new keywords, it’s important to choose the right ones based on their intent and relevancy. Intent refers to the reason behind a user’s search, whether they are looking to buy a product, learn information, or simply browse. Relevancy means that the keyword is related to the content on your website or the products you offer. To evaluate intent and relevancy, it’s helpful to put yourself in the shoes of the potential user and think about what they might be searching for. Keyword Planner provides information on search volumes and competition levels, which can also help with choosing the right keywords. By selecting keywords that are both relevant and have clear intent, you can ensure that your ads are being shown to the right audience and ultimately lead to a higher conversion rate. [13][14]
8. Bonus Step: How to Get Exact Keyword Search Volume Data
The eighth bonus step of using Google Ads Keyword Planner is learning how to get exact keyword search volume data. This helps advertisers pinpoint which keywords are worth targeting in their campaigns. To get exact search volume data, one needs to click on the “Get search volume and forecasts” option within Keyword Planner and input their list of keywords. They should then select the “Keyword Ideas” tab and export the list to a Google Sheet. Once in the sheet, they can click on “Add-ons” and select “Keyword Planner” to activate the add-on. This tool then allows users to get the exact search volume data for each keyword on the list. This bonus step is especially useful for advertisers who want to narrow down their keyword options to those with the most potential for success. [15][16]
9. Bonus Step: The GKP Hack for Finding Low Competition Keywords
One of the bonus steps in using Google Keyword Planner is the GKP Hack for finding low competition keywords. This hack involves using the “Start With a Website” option in the Discover New Keywords tool. Although this feature is designed primarily for Adwords users, it can also be useful for finding relevant keywords for SEO. By entering a competitor’s website or a highly ranking article in your niche, the tool generates a list of keywords often used in that particular industry. By analyzing these keywords, you can find long-tail and specific phrases that have low competition but still have high search volume, allowing you to create content that stands out in search results. This strategy is especially helpful for small businesses and new websites that can’t compete with established companies and keywords with high competition. With this GKP hack, you can effectively use Google Keyword Planner to generate valuable SEO keywords that can drive traffic to your website. [17]
10. Conclusion: Strategy Tips for Maximizing Keyword Planner’s Potential.
In conclusion, maximizing the potential of Google Ads Keyword Planner requires a strategic approach. Consider planning weekly instead of monthly or quarterly to adjust to market changes. Be aware that Keyword Planner’s forecasts are based on the last 7–10 days and that campaign success depends on various factors beyond keyword targeting. Create a keyword plan by using the Discover New Keywords or Get search volume and forecasts features and refine it using filters and categories. Analyze the Keyword Ideas Section to identify high-potential keywords that will help improve your search rankings. Lastly, for more precise search volume data, use the bonus steps. By following these tips, businesses can ensure that they are using Keyword Planner efficiently to discover relevant keywords for their search campaigns and reach their target audience. [19][20]